Established in 1988, BABY, THE STARS SHINE BRIGHT aims to create a timeless Lolita Fashion style by conjuring the pure joy of becoming the cute and beautiful princess you always wanted to be, donning dresses adorned with lace and frills. BABY, THE STARS SHINE BRIGHT now has 14 stores across Japan, a flagship US store in San Francisco, and sells worldwide through its online shop.
BABY, THE STARS SHINE BRIGHT’s sister brand, ALICE AND THE PIRATES, is the answer to a growing need for a darker and more mature aesthetic as well as more masculine designs. ALICE AND THE PIRATES aims to retell Lewis Carroll’s heroine fairytale where Alice has grown and changed, becoming a captain in charge of her own adventures.
