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Jay Choe’s career has been a long chain of side quests. He is a long-time consultant in the K-pop music and events industry, having staffed concerts, tours, and festivals throughout late 2nd and 3rd gen K-pop eras. He has since returned to K-Pop in 2020 to consult for and prepare rookie groups for debut, and has had a hand in many aspects of k-pop, from M&A to auditions, songwriting, music production, and PR training. He debuted PIXY in the US during Otakon 2022, sponsored their US tours, facilitated several projects with Rolling Quartz, introduced producer/singer duo PLEA to the US, and he currently consults for a number of pre-debut and indie artists in Korea. He also introduced some of your favorite K-Pop songs into StepManiaX, and wrote and performed on the Evo track “Let’s Roll” featuring U_Chae and Jayoung from Rolling Quartz.
Jay will be joining us this year as a panelist, dragging along a few of his industry colleagues, and also debuting and re-debuting a few other guests.

Thank you for attending AWA 2024!
2025 (December 18-21) information will be updated soon.