Established in 1988, BABY, the Stars Shine Bright is a Lolita fashion clothing brand founded by Akinori and Fumiyo Isobe in Tokyo, Japan. The brand’s vision is to create designs that make one feel cute and elegant like a beautiful princess, happily dressing up in fancy frills and lace.

In 2004, BABY, the Stars Shine Bright was featured in the cult hit movie Kamikaze Girls, which made Lolita fashion known around the world.

In 2007, the sister line ALICE and the PIRATES was established. With the concept of “If Alice in Wonderland got lost in a world full of pirates,” the line has a characteristic darker edge with careful attention to detail.

BABY, the Stars Shine Bright currently has 3 stores outside of Japan: Paris (since 2007), San Francisco (since 2009), and New York City (since 2013). BABY, the Stars Shine Bright also actively hosts events, fashion shows, and tea parties overseas.

While BABY, the Stars Shine Bright attended AWA in 2014, this year ALICE and the PIRATES will be attending as a special guest.