50%DANGEROUS is an American based fashion brand that creates one of a kind fashion ensembles for musicians, celebrities, and fans of fashion. The designers, Matt & Vedetta, find inspiration for their designs through Japanese street fashion and pop culture. 50%DANGEROUS puts on yearly fashion show events around the country to display their latest fashion creations, most recent collaborative works, and to connect with fans. The fashion show events bring together musical performances, along with celebrity guest models to create an engaging and unique experience the audience will never forget.